Barnes & Noble has experienced lately a drop in Nook sales due to increased competition in the tablet market from Amazon an Apple as well as from devices powered by Google Inc's Android software. Both offer more apps and entertainment content. In a move to save the company’s position, Barnes & Noble has agreed to new licensing deals with Lionsgate, MGM, Paramount Pictures, Relativity Media and to make more movies and TV shows available on the Nook tablet. Apparently, the passion of reading is not a reliable factor to build business on, Hollywood has to be added.